In my Game Art course this semester I am rendering a 3D model of a room. I like working with the Maya program and am looking forward to doing some more animations with it. This led me to the Graphic Artist Guild Handbook to research careers in video game art, I have learned that there are many, including animator, which interests me. Unfortunately, I have also learned that outsourcing has diminished some opportunities in the United States. Graphic Artist Guild Handbook, states, “Art can easily be created and refined outside the main studio, so it’s easy for companies to send art-based work overseas, where labor is cheaper.” (pg. 206) To increase an video game artists opportunities it is important to have technical knowledge in programming and to keep up with the ever changing technology as well as have artistic talent.
I remind myself to concentrate on my portfolio.
My first task to to redesign my business cards, letterhead and envelopes. I feel that I have a better handle on what design I am looking for. I have designed a much simpler, cleaner looking brand. I decided to use black and red as my colors and I am happy with my designs.
Today I am going to develop the information architect for my website. My online portfolio will be seen by a lot more people than my portfolio book. A lot of thought and planning needs to be put into it. It needs to show off my work while being easy to navigate. Larry Volk and Danielle Currier states in No Plastic Sleeves, “It’s guaranteed to be impressive if all the components of your portfolio are designed with the same conceptual and visual brand in mind.” (pg. 146) This brings me back to my brand board. My brand board keeps me focused on the look I want to achieve. Research says to keep the portfolio simple, clear, consistent, memorable and confident.
Designing the information architecture took more time and effort that I originally thought. In No Plastic Sleeves, the authors advise, “Consider how your website portfolio will be used. What kinds of functionality (means for someone to navigate and experience the website) will be included?” (pg. 149)
Sources
Graphic Artists Guild Handbook Pricing and Ethical Guidelines. 14th ed. New York: Graphic Artists Guild, 2013. Print.
Volk, Larry, and Danielle Currier. The Complete Portfolio Guide for Photographers and Designers. New York: Focal, 2010. Print.
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